This section of the Collaborator’s Toolbox focuses on “how-to’s” for building academic networks. Take control of your image and consider the many ways to heighten your visibility in the research community – at Penn State and beyond.


ORCID provides a persistent digital identifier that distinguishes you from other researchers. This means that it will be less likely that your name will be confused with another researcher with a similar name, ensuring that you get the credit you deserve for your work. Unlike your work email or identification number, your ORCiD ID follows you when you move institutions. You can include your ORCiD identifier on your publications, grants, and even your web page. You can also link your ORCiD ID to other services such as LinkedIn and Researcher ID. Penn State University Libraries provides detailed guidance on how to get started with ORCiD –

Penn State Profiles 

Developed by Harvard University, Profiles is a searchable electronic library of Penn State faculty CVs. Anyone with Internet access can search Profiles. To elevate your visibility to the research community, consider customizing your profile to highlight major accomplishments, areas of expertise, and emerging interests. To learn how to edit your profile, visit the FAQs page.

SciVal® Profiles

SciVal® by Elsevier is a web-based application that provides comprehensive coverage of more than 7 million authors. Publications in your profile are pulled from Scopus, the largest abstract and citation database of peer-reviewed literature. Access your SciVal profile from by conducting a search by last name. Click “Publications” in the left-hand menu to access a list of your publications from Scopus. To review your unique research fingerprint, which shows key concepts across the content that makes up your publication profile, click “Profile” in the left-hand menu to access your “Research Fingerprint.”

The Conversation

In 2016, Penn State’s Office of the Vice President for Research joined with Strategic Communications to enter into a partnership with the website The Conversationan academic blog written by university researchers for general audiences. The Conversation has a Creative Commons license, so other news organizations can republish its written pieces. Since partnering with The Conversation, Penn State researchers have written about 140 articles that have garnered 10.6 million readers. Penn State faculty have had articles republished on sites such as The Washington Post and Business Insider.

Penn State’s office of News and Media Relations receives daily requests from editors at The Conversation for expert sources. In turn, staff within News and Media Relations reach out to Penn State faculty members with expertise in the requested subject areas, seeking their written works on various issues of public interest. In addition to responding to requests from editors at The Conversation, the office of News and Media Relations also may submit original ideas and articles from faculty for publication. Penn State’s landing page, which links to each participating researcher’s articles and biography, can be accessed here:

If you have a topic that you are interested in speaking on or writing about, or if you would like to reach a new audience with your research findings, connect with members of Penn State’s News and Media Relations staff at 814-865-7517, or send an email to one of the following individuals:

Monica Jones          
Heather Robbins    
Ben Manning           

Google Scholar

Google Scholar provides a simple way to enhance your CV and increase your visibility. The Profiles feature functions as a landing page for your publications. But that functionality only works if your profile is set to “public.” Double-check your profile visibility by loading your profile and, at the top of the main page, confirming that it reads, “My profile is public” beneath your affiliation information. If it’s not already public, change your profile to public visibility by clicking the “Edit” button at the top of your profile, selecting “My profile is public,”and then clicking “Save.


ResearchGate is a social networking site designed specifically for scientists and researchers to share papers, ask and answer questions, and find collaborators. It has many of the features that are typical among social network sites, such as user profiles, messages that can be public or private, and methods for finding other users with similar interests. Users can follow research interests, as well as individual users. ResearchGate also has a blog that allows users to write reviews on peer-reviewed articles, post a research question, or share information in private chat rooms.


LinkedIn is a professional networking tool that currently has more than 20 million members in 200 countries. Consider updating your profile to emphasize specialized skills and career trajectory.